Suslick Step's
You're going to kill it today. High five!

Focus Like A Mutha

It took me until I was in my late 40’s to understand the importance of focus.

In a day when we have cell phones tethered to our being and an email Inbox that never stops dinging, focus is not easy to master.

But it’s really the only way anything of substance is created and maintained, from business plans, to marketing strategies, to blog posts.

I’ve had friends and clients over the years that can’t quite get a handle on this focus thing.  They want to be all things to all people.

They think that by offering a broad selection of product they’ll swamp the market, when in reality they’re diluting their message and impact to the point that no one really cares.

Focus is hard.  Sometimes, focus seems impossible.  I know.  I’ve been there (and still struggle with it).

You need a mantra.  A daily question to ask yourself in order to keep you on the right track:

What Will I Say NO To, Today?

Focus means that something has to give. Some things that you’d really like to do, or take care of, or help with, must fall away.

It almost always means saying NO to someone you care about.

But until you start saying NO, you’ll never have the focus you need for the big success you dream about.  You may end up with a handful of small successes, but not one of them will have any long-term impact.

I know, I know – it’s hard at first, but it definitely gets easier the more you do it.  That’s because every time you do say it, your load gets just a little bit lighter. And you get a little less angry with yourself.  And a little less depressed.

EXERCISE: Sit down and make a list of all the demands on your time and energy – home, family, business, staff, friends, organizations.  Take 3 of those demands and say NO – not just to yourself, but out loud to the person who needs to hear it.

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6 Responses to “Focus Like A Mutha”

  1. I have found that in my life I have said no to the wrong things! Most people agree that God should be the first priority in your life, but we say no to him in so many ways. Go God!

  2. Since I like making to-do lists, this will help!! After making my daily to-do list, I will look it over and “say no” to the tasks I don’t think I can get to or accomplish. Thanks for sharing and suggesting a new way to drop 5 things when we recieve a new task.

  3. It feels so good to be able to say no. Being an Otter I some times find it a bit harder to.

    It did made a lot of sense in the presentation on Monday that this is why we get stuck in the rut, by our own choices to stay in our comfort zone. It is a big world out there and wonderful to see!


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